Shelter Fitness was started in the throes of the pandemic as an online-only business. Our team helped them achieve success through a multi-pronged strategy consisting of a full redesign of their Shopify platform, establishing profitable Google, Facebook, and Email advertising strategies, and expanding their reach onto Amazon and other marketplaces.

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Background

Shelter Fitness was founded in 2020 as a new online-only business in the fitness industry. The team contacted the founder of Palmetto Interactive to help grow their online presence that struggled during the early days of the Covid-19 pandemic. While their small Shopify store was generating consistent sales, the business was struggling to grow during the challenges presented to all online businesses at that time.

Our mission was to initiate a comprehensive review of the entire e-commerce business to identify key areas of improvement, implement these improvements, and put the business on a path for consistent revenue generation.

Industry:
Sporting Goods
Location:
USA

Solution

  • Assessment and Planning: We began by conducting a thorough assessment of the Shelter Fitness online store, along with supporting elements of the business to identify key areas of improvement.
  • Shopify Store Redesign: Leveraging our expertise in Shopify development, we upgraded Shelter Fitness to a new, responsive template with significant speed & visual improvements.
  • E-Logistics Optimization: We reviewed the Shelter Fitness supply chain operation and offered several improvement recommendations and partnership opportunities, enabling them to save time and cost on importing and shipping.
  • Amazon Marketplace: Identifying an opportunity to expand the business onto the Amazon marketplace, we worked with the team to create a new Amazon store, publish several key products, and enroll in the Amazon FBA program to further save on logistics costs.
  • Advertising & Operations: Outlining a marketing strategy that incorporated Google, Facebook, Instagram, Amazon, and Email, we helped the team set up a full funnel online advertising approach to drive sales to record highs.

Result

Shelter Fitness remains a successful e-commerce company post-pandemic, achieving continued business succcess even as online sales for many retailers pulled back in a challenging shift in the market. We continue to support the team with ongoing operational support, active website maintenance, and managed advertising services to continue to grow the brand.

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