Delta Power Equipment

The Challenge

Delta Power Equipment Corporation has been making woodworking tools since the early 1930's. They are a popular brand among the best of the best craftsman. There current company they were doing business with were very slow on response times and were not delivering the results the company was looking for. We were able to assist them with a total overhaul of their website. We designed everything and coded it from scratch, while implementing the Expression Engine CMS to allow the staff to make changes to the website with ease. This is a huge website with lots of data on newer and older tools.

Delta Power Equipment Corporation Website

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The Design

We presented multiple iterations of designs to the company until they were satisfied with the look and feel of the new site. They wanted to stand out from the competition. They wanted something that looked good, but most importantly that worked great.

We needed to showcase all of their products in a clean user friendly way. As well as detail pages that show a hefty amount of data about those particular products. We needed to make it look and feel like a tough but clean tool site. We did this through layout and textures.

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The Development

We provided development services for Delta by building out a custom solution for their company. We did this through HTML, CSS, SASS, JS and Expression Engine. The entire website can be edited by their staff to update product information or upload new content to the website. The website is optimized for virtually all devices, so users can browse the website with ease.

We focused heavily on things not just looking good but performing super good. One way we did this is through website speed. Delta's homepage loads on an average of 674ms (that's under one second). Their biggest competitor DeWalt loads at a very slow 9.30s (that's almost 10 seconds woah). The Delta Machinery website is faster than 94% of tested sites in the United States. 

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SEO

Search Engine Optimization is so important. We always like to say what good is a website if it cannot be found. This is where we come in to help some more! This site is content heavy which is good, we spent a lot of time on working with their existing content to allow search engines to favor the delta website. We optimized all code, tags, images etc. Anywhere and everywhere we possibly could we improved Delta organically through search! We increased their monthly visitors in organic search by 15%, which considering the traffic they get, that's huge! 

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